About the Tutor

SERAPHINA

Visual Communication Mentor

MA Graphic Branding & Identity, UAL

How I Support Students

Approach

Critical & Conceptual Development — strengthening ideas through research, visual analysis and reflective thinking.

Creative Exploration — supporting experimentation, refinement and the development of a distinctive visual language.

Scope

Full Portfolio Development — from project ideation and experimentation to refinement and narrative structuring.

Undergraduate & Postgraduate Academic Support — written work, coursework and final projects, aligned with institutional expectations and assessment criteria.

Student Outcomes

Students have progressed to RCA, UAL, Goldsmiths, Edinburgh, Glasgow and other leading UK art institutions.

Teaching Philosophy

Leading UK art institutions value conceptual thinking, experimentation, and complete creative processes. A strong portfolio should demonstrate the full journey of a project — from research and inspiration to experimentation, development, and critical reflection.Rather than focusing only on final outcomes or technical execution, creative practice is assessed through the ability to communicate ideas, explore possibilities, and develop independent critical thinking. Each project should clearly demonstrate the connection between what is created, why it matters, and how the idea evolves.

University-Level Academic Support

We provide tailored academic support for visual communication undergraduates and postgraduates, helping students refine design outcomes and written work in line with university marking criteria. Many students have achieved strong academic results, including First Class Honours at undergraduate level and Distinction at postgraduate level.

Project 1: Coffee Brand Refresh | Origin

Origin Coffee Brand Refresh

Origin Coffee Process Report

Origin Coffee Brand Video

Project 2: Future Health Wearable | K.E.G.A

Future Health Wearable Report

K.E.G.A Team Presentation

Project 3: Athleisure Brand Design | YOGO

YOGO Brand Lookbook

Project 4: Sustainable Food Brand | OODLES

Oodles Brand Book

Application Portfolio Coaching

We provide tailored portfolio guidance for art and design school applications, helping applicants develop and refine creative projects, strengthen visual narratives, and meet institutional expectations. Students have successfully received offers from leading institutions.

Selected MA Application Portfolios

Students received one-to-one support across portfolio planning, creative development, project refinement, interview preparation and application strategy. The selected portfolios below demonstrate different approaches to developing coherent visual narratives and preparing work for postgraduate art and design applications in the UK.